Everyone hates refunds. But one of the opportunities in any business is to try and understand your refunds. In Clinkbank they give you to reporting tools:
1) Transactions
2) Analytics
Also on your customer dashboard there is a button to click to see your refunds which brings you to a report in the Analytics page. However, the report only shows you a graph with none of the details. So I went to the Transactions tab to run a report showing all of the refund transactions. Well I found out the the numbers on the two reports don't match...UGGGHHH!!!
So I called customer service and reported a problem. I received no updates at all. I told another person about it and showed my evidence. They reported it to the developers, but again. no followup.
A few months later I was given a new dedicated account rep, due to the size of my business. I then discussed the problem with him and he researched it for me. It turns out the the system is not broken after all. Just crazy how the two sections work. So let me try to explain.....
1) Transactions - When you pull reports in the Transaction tab, the dates are based on when that transaction happened. So if someone called and refunded today, I would see them in the transaction tab.
2) Analytics - In the Analytics tab, some (but not all) queries are based on the original sales date of the transaction. So running a report for the past week is asking the system to tell me if any of the sales in the past week have refunded. So.......the reports won't match. Now if you run a report for cancels in the past 30 days you will find it here and it is based on when the client cancels.
Are you following the logic here? If so please let me know because I am not.
Bottom Line = Refunds in Analytics do not equal True Refunds in Transactions.
But believe me when I say.....'THIS IS THE TIP OF THE ICEBERG!"
Stay tuned for more fun facts about Clickbank that you might not know!
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